"Good to Great: Why Some Companies Make the Leap...And Others Don't" by Jim C. Collins is a groundbreaking business book that investigates what distinguishes truly exceptional companies from their mediocre counterparts. Through a meticulous research study spanning five years, Collins and his team identified a select group of companies that achieved sustained greatness over a 15-year period. The book delves into the key factors that propelled these companies to success, such as disciplined leadership, a culture of excellence, and a focus on finding the right people for the organization. With its insightful analysis and practical advice, "Good to Great" offers a roadmap for aspiring businesses to transcend mediocrity and achieve long-term greatness.